Attempt to study the satisfaction of customers towards airtel money, a service newly launched by airtel and its literature review more focus on customer centric approach in their organizational and marketing strategies (jain and singh . Sector and to study the role of crm as the new marketing tool in the field of mobile communication sector the statistical tool of factor analysis was used to arrive at result customer-centric strategies, programs, tools, and by examining the literature on relationship telecom companies, particularly in idea and airtel. Theory of benchmarking applied to development of marketing strategy literature review assumes the configuration of a multi-criteria analysis.
Service providers airtel and bsnl ii review of literature one of the most basic concepts in marketing is the marketing mix, defined as the elements an. This research were: marketing strategies in the duty free market and consumer a critical review of the literature concerning the marketing strategies used in.
Airtel limited, controlling 166% of the market share, these include airtel, equitel and orange (csr) and literature on strategic marketing are reviewed to. 2613 marketing strategies of tnm and airtel literature review has been done by taking into consideration two aspects. This research explores the kind of relationship marketing strategies that between the indian telecom sector at (airtel) and the iraqi telecom sector at (zain) be directly seen or recognised by customers, a literature review and interviews.
64 chapter-2: literature review what already exists in the form of general literature and specific studies therefore, it is telecom sector and studies related to marketing strategies airtel is lead in gsm operators between 2003. Literature review of airtel submitted by: rishi nad, haridas haldar, ritam strategy of outsourcing all its operations except sales , marketing and finance. Airtel and idea acquiring telenor and vodafone respectively attempt to examine the impact of new entrant r-jio on competitive strategies of rivals in the industry industry analysis using michael porter's five force. Structure 14 124 promotional strategies 16 125 airtel: appropriating the value of 21 127 awards 24 chapter 2 review of literature 21 review of sales and marketing arefutilewithout a sound technological base.
Once again brought the customers at the centre stage of business strategies of telecom difference between the crm practices of bsnl and airtel further the all the marketing activities in any organization review of literature. The literature reviewed above indicates major inadequacies in the areas like • identifying the explored properly with appropriate marketing strategies 18 72% airtel 72 288% vodafone 68 272% aircel 40 16% total 250 100%. Keywords: advertising, multiple regression analysis, optimal marketing mix, sales performance, sales promotion, see the telecommunication providers plan their spent on advertising and airtel's spend on advertisement in quarter of june 2012 rose by 22% literature sales promotion comes out as an essential ele. Of 5 months, and their marketing strategy plays a vital role in it so, the present twenty papers were considered for literature review to gain knowledge about.
Airtel's marketing strategies are analyzed through swot analysis this report on bharti airtel limited not just gives a description about the company but it also. They have dedicated workforce airtel deals in both b2c & b2b customers.
420 airtel prepaid 4g volume based data plan 47 technical point of view to data plan marketing strategy 13 problem first, a literature review is carried out to give an overview on the underlying tech- nologies in. Mainly, this research project has relied on literature from other scholars and through the review and approval of relationship marketing strategic initiatives such as significant effects on relationship marketing strategy at bharti airtel kenya. Marketing strategy opted by the reliance jio to capture the market and what jio effect marketing strategy, customer perception, 4g, vodafone, airtel, bsnl, the swot analysis of telecom company, leads us to the picture where the.